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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Secondary research should be conducted...

A) mainly during the late stages of a project.
B) before primary research.
C) after primary research.
D) when ethnographic research cannot be conducted.

2. According to Crawford, what is the appropriate process taken when conducting Problem-based Ideation:

A) Study situation to identify problems; Develop concept statements for evaluation, Screen the resulting problems
B) Develop concept statements for evaluation; Study situation to identify problems; Screen the resulting problems
C) Develop concept statements for evaluation; Screen the resulting problems; Study situation to identify problems
D) Study situation to identify problems; Screen the resulting problems ;Develop concept statements for evaluation

3. Ensuring, over time, that a product (or group of products) or services meets the needs of customers by continuosly monitoring and modifying elements of the marketing mix is generally the role of a ....:

A) Marketing manager
B) Product manager
C) Project manager
D) General manager

4. Who is responsible for the strategic results of a new product development process in an organization?

A) Stage-Gate manager
B) Scrum manager
C) Chief executive
D) Process owner

5. Launching a new product can be one of the most exciting but challenging tasks that a new product team and most directly, the marketing manager assigned to the new product will ever experience. To assure that a new product launch is successful, which of the following is most important?

A) A launch management system used to identify and track potential problems with the new product launch
B) Market testing used to confirm new product success during launch
C) None of the above are important
D) The continued involvement of each member of the development team in the launch phase

Solutions: