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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sitemap | 18% | - Catalog and page mapping - Web SDK implementation - Content zones configuration - Sitemap design and best practices - Unified customer profile building |
| Topic 2: Segmentation | 18% | - Segment export and integration with Journey Builder - Segment creation and management - Segment rules, filters and goals configuration - Segment performance reporting and analytics |
| Topic 3: Activation | 18% | - Mobile and server-side campaigns - Campaign optimization and measurement - A/B testing setup and analysis - Open-time email campaigns - Campaign creation and execution |
| Topic 4: Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
| Topic 5: Data Integration | 14% | - Salesforce Connector integration - Event API usage and configuration - ETL feed system implementation - Data flow management within and outside the platform |
| Topic 6: Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components - Real-time interaction management use cases |
| Topic 7: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
ETL feeds must follow explicit specifications and requires which type of file format?
A. TextDocs
B. CSV
C. JSON
D. Binary
Question 2
What is the purpose of defining content zones in the sitemap?
A. To specify the size of the content that will be used
B. To define where campaigns can render on a website
C. To report on web campaign performance
D. To ingest catalog information from the page
Question 3
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
A. Rule Based Testing
B. Time Based Testing
C. Variation Testing
D. A/B Testing
Question 4
How are anonymous visitors tracked?
A. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
B. The browser assigns a 3rd party cookie
C. The customer must assign a unique alphanumeric identifier using a first-party cookie.
D. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
Question 5
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
A. Recipe
B. Survey
C. Promotion
D. Attribute
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: D | Question 5 Answer: A,C |
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