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Salesforce Certified B2C Solution Architect Sample Questions:

1. A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.
Tokenized Sending was presented as a way to address these concerns.
Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?
Choose 2 answers

A) The token with all supporting attributes will need to be stored in Service Cloud
B) The synchronized data extensions will include the token and all PII attributes
C) The standard email address field for contacts and leads needs to be populated with a token
D) All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions

2. Northern Trail Outfitters Is migrating away from legacy system and is currently implementing Service Cloud, Marketing Cloud, and B2C Commerce to support their growing business needs. The business has asked a Solution Architect to propose a cross-cloud data mapping design that makes use of the strengths of each platform.
Which two recommendations should a Solution Architect include to the design?
Choose 2 answers

A) Hap B2C Commerce profile to Salesforce Platform Contact and to Marketing Cloud Contact.
B) Ensure that the legacy systems data model is mapped and implemented as-ls without any modifications to minimize data migration complexity.
C) Document the data type and size constraints in each system to ensure entities are mapped correctly.
D) Use an integration tool so there is no need to consider data mapping as part of the design.

3. Northern Trail Outfitters (NTO) is at the beginning of an implementation of B2C Commerce and is now discussing the communication flow. They are designing the flows between systems to send password resets via email when a new account is created in B2C Commerce or the email address is updated.
Considering NTO also uses Service Cloud and Marketing Cloud, which feature should a Solution Architect suggest to optimize the end-customer experience while also ensuring that tracking is visible to service agents?

A) Marketing Cloud Triggered Send
B) Marketing Cloud Journey Event
C) Commerce Cloud Email Service
D) Service Cloud Email Service

4. Universal Containers (UC) Is utilizing B2C Commerce today and is considering utilizing CDP as a means of unifying all of their systems and recognize their existing customers as individuals across systems. They are about to install the Commerce Cloud CDP Connector and would like to understand how the unified profile process will work.
What configurations should a Solution Architect create to correctly identify unified profiles as individuals between CDP and B2C Commerce?

A) Create Individuals within CDP and create customer groups within B2C Commerce with the correct segments
B) Create Data Segments within CDP and create customer groups within B2C Commerce with the CDP Data Segments
C) Create Data Segments within CDP and create customers within B2C Commerce with the CDP Data Segments
D) Create Customer Groups within B2C Commerce and create data segments within CDP with CDP Data Segments

5. A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution.
Which two considerations are relevant for the merchant when determining an appropriate solution?
Choose 2 answers

A) With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.
B) Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields.
C) Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.
D) With Shield, encrypted fields are not visible to the user, but there are no other feature impacts.

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