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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A) You should add your domain URL as a list of verified domains.
B) You can't block lists of websites for your campaigns.
C) You can upload an HTML file to verify your domain.
D) You can add a .csv file with a list of all the websites you want to block.
E) You can use DNS TXT record set up to verify your domain.

2. Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A) You set up multiple Fan Pages for each country.
B) You build one Fan Page and then go to Facebook and create multiple locations.
C) You can't set up multiple Fan Pages into one account on Facebook currently.
D) You set up a Global Page for international presence and then create a location for each country.

3. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build similar audiences based on people who have visited the website to the main landing page of the product.
B) You should build lookalike audiences from people who have initiated checkout process and add to cart events.
C) You should build lookalike audiences from all of the website visitors.
D) You should build lookalike audiences from people who have made purchases.

4. Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

A) The community manager should select the boosted post, change the image and re-launch the campaign.
B) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
C) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
D) The community manager needs to post a new image and create a new campaign with a $20 budget.

5. A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

A) A lookalike audience + an engagment audience
B) A core audience + a website audience
C) A lookalike audience + a website audience
D) A core audience + an engagement audience
E) A core audience + a lookalike audience.

Solutions: