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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Industry Applications | - Marketing optimization and campaign analytics - Customer analytics and segmentation - Risk management and fraud detection |
| IBM SPSS Predictive Analytics Overview | - Introduction to IBM SPSS Predictive Analytics portfolio - Core capabilities of SPSS predictive solutions - Business value of predictive analytics |
| Sales Methodology for IBM SPSS | - Mapping solutions to business outcomes - Understanding customer pain points - Objection handling and value justification |
| Solution Positioning and Sales Strategy | - Positioning IBM SPSS against competing solutions - Identifying customer use cases for predictive analytics - Value-based selling approach |
| IBM SPSS Use Cases | - Predictive modeling and forecasting scenarios - Operational decision-making support |
M2020-229 Exam FAQ: What Candidates Ask About IBM SPSS Predictive Analytics Sales Mastery v1
The M2020-229 exam, officially titled IBM SPSS Predictive Analytics Sales Mastery v1, is the IBM exam you pass to earn the Sales Mastery certification. Passing it confirms the skills defined in the official exam outline.
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The M2020-229 exam blueprint is divided into 5 domains, starting with IBM SPSS Predictive Analytics Overview; Industry Applications; Solution Positioning and Sales Strategy. For the complete domain-by-domain breakdown, see the Exam Topics section above — it lists every topic the current outline covers.
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Which step comes directly before modeling in the CRISP-DM methodology?
- A. Deployment
- B. Business understanding
- C. Model evaluation
- D. Data preparation
Correct Answer: D 🗳️
A customer wants to optimize their data for simpler, more accurate, and faster models. Which family of algorithms/techniques best meets their needs?
- A. Reduction
- B. Segmentation
- C. Association
- D. Classification
Correct Answer: D 🗳️
A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?
- A. Interviewing
- B. Authoring
- C. Reporting
- D. Management
Correct Answer: B 🗳️
What is NOT a key benefit of SPSS Statistics based on product feature/functionality?
- A. Accessibility of mathematical principles.
- B. A comprehensive set of data mining tools.
- C. Flexibility of multiple interfaces to key functions.
- D. Multiple deployment capabilities.
Correct Answer: B 🗳️
A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?
- A. Smartphone application
- B. In person
- C. Interactive voice response
- D. Text message
Correct Answer: A 🗳️
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