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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Select
B) Audience
C) Sample
D) Merge

2. In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?

A) Segment by query
B) Mutually Exclusive Segments
C) Sample by percentage
D) Sample by number

3. When should a user regenerate a strategic segment in Unica Campaign?

A) Whenever a new campaign is created.
B) Never
C) When datasource contents have changed.
D) Daily

4. In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?

A) Campaign code
B) Processes
C) Cell reports
D) Flowchart name

5. In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?

A) To track customer responses.
B) To produce a recipients list.
C) To maintain the IDs in the cell.
D) To allow for consistency and efficiency for reuse.

Solutions: