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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following is the best description of a mission statement?

A) It's a precise statement of what the organization does
B) It's a product innovation charter
C) It's the product strategy
D) It's an inspirational statement that pulls employees together

2. Which of the following is a type of test market?

A) Pseudo sale
B) None of the above
C) Both of the above
D) Mini-market

3. Which of the following is an item that separates the winners from the losers in new product development?

A) A senior management role in which they micro-manage the process
B) Reactive jumping to new product project execution without wasting time on pre-development homework
C) Frugal resource investment, at the expense of speed and quality of execution
D) A strong market orientation: market driven, customer focused

4. Which of the following are considerations for product use testing?
I. Determine the objective for the product use test
II. Determine whether blind or branded tests are appropriate
III. Determine whether supervised or unsupervised testing is appropriate IV. Determine whether product should be tested alone, with another product, or against another product

A) I, II, III, IV
B) II, III, IV
C) I, II, IV
D) I, II, III

5. You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:

A) Conduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices
B) Add fake sets of features to see if respondents identify the actual product features
C) Run a volumentric study of the most profitable product prototype to forecast sales
D) Color code the feature sets so that they are easily identified by the user

Solutions: