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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A) Overwrite
B) Add Only
C) Update Only
D) Add and Update

2. A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers

A) Create a one-to-one relationship between the contact record and Order Details.
B) Create a one-to-one relationship between Orders and Order_Details.
C) Create a one -to -many relationship between Orders and Order_Details.
D) Create a one-to-one relationship between Order_Details and Products.

3. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A) Keyword is a reserved word
B) Keyword has too many characters
C) Keyword fails to meet content standards
D) Keyword is used within another business unit

4. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) A multiplier is applied to each SMS message based on the destination country
B) Each email consumes five super messages when sending below a certain threshold.
C) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
D) The majority of NTO's subscriber base is in the United States.

5. Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers

A) Add custom fields not included in the Send Log Template
B) Apply an appropriately-scoped Data Retention period
C) Log all variable data captured in emails at send time
D) Set the period to a fixed date in the Data Retention Policy
E) Log attribute data necessary for auditing communications

Solutions: