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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reports and Activation- Report Types
  • 1. Standard and custom reports
  • 2. Report scheduling
- Data Export
  • 1. Integration with external tools
  • 2. Exporting data and insights
Topic 2: Data Harmonization and Data Model- Parent-Child Data Streams
  • 1. Data Update Permissions
  • 2. Linking data streams
  • 3. Override Media Buy Hierarchies
- Data Classification
  • 1. Attribute classification
  • 2. Hierarchy management
- Dimensions and Measures
  • 1. Creating and managing measures (KPIs)
  • 2. Calculated measurements
  • 3. Creating and managing dimensions
Topic 3: Data Visualization and Dashboards- Filters and Drill-Downs
  • 1. Global and local filters
  • 2. Drill-down configuration
- Calculated Measurements
  • 1. Formulas and functions
  • 2. Creating custom calculations
- Dashboard Design
  • 1. Building dashboards
  • 2. KPI widgets and chart types
Topic 4: Data Integration and Configuration- Data Ingestion
  • 1. File upload and API data sources
  • 2. Scheduling and refresh settings
- Data Mapping
  • 1. Data model configuration
  • 2. Mapping fields from source files
- Data Stream Types
  • 1. Configuring data source properties
  • 2. Understanding different data stream types
Topic 5: Marketing Intelligence Platform Fundamentals- Administration and Security
  • 1. Workspace and account settings
  • 2. User management and permissions
- Platform Overview
  • 1. Marketing Cloud Intelligence (formerly Datorama) overview
  • 2. Key features and capabilities

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

A) Variable Dimensions hold a Many-to-Many relationship with its main entity
B) All variables exist in every data set type, hence are considered as overarching dimensions
C) These dimensions are stored at the workspace level
D) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity


2. A client has integrated the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

A)

B)

C)

D)


3. A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

A) Option 3
B) Option 4
C) Option 5
D) Option 2
E) Option 1


4. Which two statements are correct regarding the Parent-Child configuration?

A) Parent-Child configurations can cause performances issues
B) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
C) Parent-Child allows sharing both dimensions and measurements
D) Parent-Child links different tables based on shared key values


5. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A) All fields are mapped except for the Creative Name
B) All fields are mapped except for the Media Buy Key.
C) All fields are mapped except for the Media Buy Name.
D) All fields are mapped except for the Campaign Key


Solutions:

Question # 1
Answer: A,C
Question # 2
Answer: D
Question # 3
Answer: C,E
Question # 4
Answer: A,D
Question # 5
Answer: D

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