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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Lead Management | 24% | - Scoring and grading: definition and management - Custom redirects: capabilities and use cases - Segmentation rules - Page actions - Completion actions - Automation rules: components and use cases - Lists: types, capabilities and creation |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
| Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
A. Conversions
B. Total submissions
C. unique clicks
D. Unique submissions
Question 2
An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
A. This is not possible with dynamic lists.
B. Match Type is set to "Match Any."
C. Match type is set to "Match All."
D. Field value is not mapped.
Question 3
What are the daily system generated emails?
A. Daily prospect assignment emails
B. Daily prospect activity emails (for my prospects)
C. Daily visitor activity emails
D. Prospect assignment notification
E. Starred prospect activity alerts
F. Weekly search marketing email (sent on Mondays)
G. Daily prospect activity emails (for all prospects)
Question 4
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
A. Edit the scheduled email. select Wednesday for the new data, and save it
B. Edit the engagement studio program, select Wednesday for the new data, and save
C. Delete the scheduled email and create a new email that is scheduled for Wednesday.
D. Delete the engagement studio program and create a new program that is scheduled for Wednesday.
Question 5
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
A. False
B. True
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: A,B,C,G | Question 4 Answer: A | Question 5 Answer: B |

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