Get AD0-E406 Actual Free Exam Q&As to Prepare for Your Adobe Certification
Adobe Actual Free Exam Questions And Answers
NEW QUESTION # 39
An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?
- A. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.
- B. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.
- C. Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.
Answer: C
NEW QUESTION # 40
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
- A. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
- B. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
- C. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
Answer: A
NEW QUESTION # 41
On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?
- A. Email
- B. Website
- C. Internet of Things devices
Answer: C
NEW QUESTION # 42
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
- B. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
- C. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
Answer: B
NEW QUESTION # 43
Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?
- A. The recommended option depends on the specific reporting requirements.
- B. Target is the recommended option, since the reporting data is available within 4 minutes.
- C. Analytics is the recommended option, because it achieves one single source of data.
Answer: C
NEW QUESTION # 44
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
- A. Increase Revenue Per Visitor (RPV).
- B. Increase Thank You pages visited.
- C. Increase 'SALE" link clicks.
Answer: A
NEW QUESTION # 45
An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.
What should they do to determine if this is due to novelty effect?
- A. Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.
- B. Find a metric that is impacted positively by the change, and make this the primary metric.
- C. Segment the results by new and returning visitors, and compare their usage.
Answer: B
NEW QUESTION # 46
An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?
- A. Experience B is the winner at just 0.6%.
- B. The test needs to be repeated with a different Experience B.
- C. The test needs more time to reach a conclusion.
Answer: B
NEW QUESTION # 47
An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?
- A. Using the Form-Based Experience Composer
- B. Using the Visual Experience Composer
- C. Using the Enhanced Email Experience Composer
Answer: C
NEW QUESTION # 48
An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)
- A. Enable Adobe Analytics for Target to check corresponding activity reports.
- B. Validate if goals and settings of the activity are set properly.
- C. Diagnose activity audience qualification using debugging tools.
- D. Duplicate the activity and delete the first one with an issue.
Answer: B,C
NEW QUESTION # 49
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Target Library
- B. Traffic Sources
- C. Site Pages
Answer: A
NEW QUESTION # 50
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
- A. Trigger an alert and activate.
- B. Add a Time Frame audience rule.
- C. Schedule a duration and activate.
Answer: C
NEW QUESTION # 51
Match the variable to the effect.
Answer:
Explanation:
NEW QUESTION # 52
The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.
What is a likely cause of this problem?
- A. The user does not have Editor access and therefore cannot view reports.
- B. The incorrect environment (host group) is selected by default.
- C. When configuring the activity, the team selected the do not record data' setting.
Answer: C
NEW QUESTION # 53
For which audience source is It possible to edit the audience definition within Adobe Target?
- A. Adobe Experience Cloud audiences
- B. Adobe Target user-defined audiences
- C. Adobe Target predefined audiences
Answer: C
NEW QUESTION # 54
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
- A. Navigate to the Modifications panel and delete the unrequired Actions.
- B. Select the headline. Edit > Text/HTML and change the text color.
- C. Edit the CSS style sheet of the site to add a new class for the headline.
Answer: C
NEW QUESTION # 55
An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?
- A. Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.
- B. Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.
- C. Create audience with QA query parameter, then attempt to qualify by browsing the site.
Answer: B
NEW QUESTION # 56
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run D then A.
- B. Run D then C
- C. Run B
Answer: B
NEW QUESTION # 57
When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B.
What could be the reason?
- A. The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.
- B. The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.
- C. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.
Answer: C
NEW QUESTION # 58
An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.
Which action enables an activity to be recurring every week during chat hours?
- A. Create a rule for Time Frame in Audiences.
- B. Set the time in the Page Delivery section in the Configure menu.
- C. Set the time in the Duration section of Goals & Settings.
Answer: C
NEW QUESTION # 59
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?
- A. To visualize the different combinations and decide which ones to include/exclude in the experiment
- B. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
- C. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
Answer: C
NEW QUESTION # 60
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. Automated Personalization
- B. An A/B test using auto-allocate
- C. Experience Targeting
Answer: B
NEW QUESTION # 61
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Custom Scoring
- B. Average Order Value (AOV)
- C. Revenue Per Visitor (RPV)
Answer: C
NEW QUESTION # 62
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